For a brand like Rooh London(https://www.roohlondon.co.uk/), which offers handcrafted clothing, accessories, and homeware collections, having deeper analytics and reporting capabilities would be extremely valuable. Features such as easier customer behaviour analysis, product performance tracking, and simplified data exploration could help identify which collections resonate most with shoppers and improve inventory planning for small-batch production. Enhanced data collaboration and user-friendly querying tools would make it easier for non-technical teams to gain insights from sales and marketing data. Continued improvements in analytics workflows and accessibility would be especially beneficial for growing e-commerce brands that rely on understanding customer trends while maintaining a personalised shopping experience.